Maasai on strategy
Sunday, July 27, 2008 at 4:23PM Last week I spent the afternoon in the Maasai tribal lands. Well, not exactly, but I did have the good fortune to attend an "event" that featured eight colourfully-attired Maasai warriors singing, chanting and even leaping according to their traditional ways. The event was organised by Chris Howe and his ChangeMaker organisation, and introduced by the irrepressible Anthony Willoughby. Anthony seems to run, be involved with or have started many kinds of companies that specialise in change, all of them from a very different perspective to the norm. Hence the Maasai warriors.
In the Maasai, men and women learn leadership skills from a very early age, and, as they grow older, assume increasingly larger leadership roles within their tribe. Leadership for a Maasai child might be simply being observant enough to see that a chicken had been stood on by a cow and needed attention.
At the workshop I met a number of consultants working in change and strategy. And I took away a number of important reminders about change and how to make it work. The ideas weren't really new but the way they were expressed was novel. For example, in strategy, a suggestion was to emulate the Maasai and adopt the "art of unfair competition". When the Maasai have to kill a lion that has been attacking their village, they make sure that the lion can't win. One better than "competitive advantage" I think!
As I chatted to other practitioners in the breaks, one comment I received about my own approach was that "oh, you come at it from the process viewpoint". That set me thinking. Somehow I seemed to have been categorised. And I was in a different camp from them.
This seems to me to be unfortunate. Change needs to combine both aspects: process and hearts and minds. Ignoring the former means that people can lose track of where they are going and how they are going to get there. Conversely, missing the opportunity to engage with the spirit can stop a process in its tracks.
What we in the west take away from engaging with these wonderful people
emphasises our deep need for a spiritual connection with work. Process without hearts and minds is dull and uninspiring. But hearts and minds also needs process.
Videos of the Maasai session at http://uk.youtube.com/watch?v=3IgR8Hy5YIQ and http://www.timesonline.co.uk/tol/life_and_style/career_and_jobs/article4421544.ece
Reader Comments (6)
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